March 17, 2011
How to celebrate the landmark anniversary of 150 years of the Unification of Italy? Doing some reflection on the historical and cultural significance of that March 17, 1861, when the Senate and the Chamber of Deputies of the Kingdom of Sardinia approved the Basic Law of the unitary state in which the King Vittorio Emanuele II took for himself and his successors the title of King of Italy. And of course participating in keynote and parades through the evocation of foundational values \u200b\u200bthat we "unite" the flurry of tricolor and the solemn notes of the hymn Mameli make us come get goose bumps, and why not, move. Yes, you can do all these noble tasks, but first off to shopping!
message (anything but) there subliminal buzzing in your ears for days. Yes, because from food to clothing, from automotive to those of jewelry, everyone, absolutely everyone has wanted to express their patriotic feelings in view of recurrence. Putting, however, a hand in the pocket of the Italians.
Just browse through a newspaper or magazine to get an idea of \u200b\u200bhow, why centocinquantennale, the marketing machine was heavily loaded with buckshot. "Combining our recipe is Italy's largest" reads the advertisement Autogrill for the occasion has set in motion the chefs creating dishes that combine the limited edition "best local ingredients, at a price , according to them, "a must" - but hard to believe it is edible food. Even the Swedes are ahead: "For your anniversary you make a gift for granted," reads the ad campaign Ikea - and the myriad of March 17 Italians were struggling with the modular wardrobe "Elga".
veer towards the pathetic Coop , focusing on the coincidence between the '150esimo 'and his birthday: "Coop Italy: a toast to two stories linked by 150 years." What better time to make the Italians a carriage ride through its supermarkets. We also test the Treccani who dresses in red, white and green to persuade his countrymen to take up his dusty and forgotten volumoni. What courage!
"The Italians will celebrate the 150th anniversary of the unification of Italy with the jewels," assures Domenico Nardelli. "Sunsation Tricolore" - specifically, The limited edition pendant made of white gold, diamonds, emeralds and rubies, which will be donated to Brambilla, Carfagna, Gelmini, Meloni and Prestigiacomo - Jewels of Nardelli became the most popular of the Neapolitan court. In the face of crisis!
Not to mention what you are indulge the fashion house, high on cheap. Among chiffon, crystal and rhinestone designers have given vent to their wildest imagination to interpret the Italian flag according to their own style: just browse a Vanity Fair or Grace to find out. By Dolce & Gabbana , Ferre, Laura Biagiotti to Roberta di Camerino, via Gheradini , Gucci and Moschino it is all a hymn Italianness - pace of the portfolios of husbands and boyfriends of the Sisters of Italy.
can not fail to respond the usual Fiat and Lamborghini that have 'swiped' to give their cars an edge (Tricolor) more - once again trust in bad taste to Lapo Elkann.
Well, today more than ever to shop in - be careful, the shops are a real 'after hours' to stuff their coffers - there will be spoiled for choice. Expected noses glued to the windows (always set up a theme) and purchasing a gaggle. Fratelli d'Italia, Italy has awakened, but do not spend too much.
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