Christmas is coming as the end of this disappointing 2010 in terms of tourism to our island.
rained the complaints about the lack of tourist demand, we discuss the problems, the reason for this crisis.
Undoubtedly the tourist market ours has suffered the negative influences of the economic crisis, and even more the waste problem that after destroying the land in question, has also drastically reduced the flow of tourists in Ischia.
But the problem is solved through a careful and precise management of the facilities by the hoteliers. Unfortunately, most of whom work directly or revolves around the tourism sector does not take into account, carelessness or ignorance, a series of important data.
To date tourist facilities on the island These online portals are less than one hundred to witness that the online market is not taken into account more than half of the hotels Ischia. If we consider then that at least 40% of the hotels listed it is in passive mode, it is clear that the level of ignorance (meaning lack of knowledge of online market) is disarming.
WEB 2.0 & SOCIAL NETWORK
Today the Internet for tourist uses. Takes on average 20 days before choosing a hotel, reading some reviews on online portals (usually on the website on which he decided to book) or on social networks (eg Tripadvisor per.)
E 'to distinguish the two types reviews. Those present on the portals online are left by those who have actually stayed at the hotel and returned home he found the structure. Social networks like Tripadvisor rather not give the certainty of living in the sense that there is no control or assurance that those who have actually booked reviewed the structure
on Booking.com ( number portal one in Europe for sales and roomnights ) at 96 accommodations are booked on the island of Ischia. Of these, 31 have reviews which means that a conversion (ratio of visits and reservations) almost completely absent. Only 3 touch excellence with a grade higher to 9 (hotels are new or recently renovated). 21 and 31 than 8 Hotel is located below. Only 8 structures, finally, do not reach the minimum 7 points with less than 6.
If we move on Tripadvisor is adequate. Do you want because we are also reviewed hotel is not in the market online, or because a significant percentage of reviews is false, the quality increases, but in a distorted manner. Tripadvisor On the first point of reference must always be the number of reviews and then the average score. See 200 reviews with an average of 4.5 out of 5 is certainly better than having 18 reviews with an average of 5.
be present in Web 2.0 and Travel 2.0 is therefore essential, but it is even more so in an active way, by converting the visibility and bookings through online channels, both disintermediation, ie exploiting the visibility of cornering make your reservation.
We're talking about Web 2.0 and Travel 2.0, which is the new way travelers book their holidays, read reviews, inform you about services, the pros and cons of each property.
In this world not covered by the myriad of local portals Ischia, for which there is no prerequisite for 2.0, namely the direct interaction of the customer, that means he can only contact an operator who directs him to the final decision. This type of channel is the prerogative of all Ischia. In Italy there is no other place in the same competition in the travel agency market.
The online market of which we speak is another . They are the international giants of the likes of Expedia, Booking.com, Hotelbeds of Tui Travel, real online players acting as intermediaries giving the hotel the opportunity to tap into a global user base.
ISCHIA BEST OF SORRENTO, CAPRI, etc. ..
Ischia is the most sought after destinations on the Internet. In Google Trends chart shows how the Keyword HOTEL Ischia is the most widely used than the hotel Hotel Capri and Sorrento. Nevertheless, the number of reservations, or better, of conversion is greater for the two places our competitors. Why? But mainly because the foreign tourist who uses Google search for Sorrento, Capri and Ischia. The comparison is disarming if you look at the research of the British.
rained the complaints about the lack of tourist demand, we discuss the problems, the reason for this crisis.
Undoubtedly the tourist market ours has suffered the negative influences of the economic crisis, and even more the waste problem that after destroying the land in question, has also drastically reduced the flow of tourists in Ischia.
But the problem is solved through a careful and precise management of the facilities by the hoteliers. Unfortunately, most of whom work directly or revolves around the tourism sector does not take into account, carelessness or ignorance, a series of important data.
To date tourist facilities on the island These online portals are less than one hundred to witness that the online market is not taken into account more than half of the hotels Ischia. If we consider then that at least 40% of the hotels listed it is in passive mode, it is clear that the level of ignorance (meaning lack of knowledge of online market) is disarming.
WEB 2.0 & SOCIAL NETWORK
Today the Internet for tourist uses. Takes on average 20 days before choosing a hotel, reading some reviews on online portals (usually on the website on which he decided to book) or on social networks (eg Tripadvisor per.)
E 'to distinguish the two types reviews. Those present on the portals online are left by those who have actually stayed at the hotel and returned home he found the structure. Social networks like Tripadvisor rather not give the certainty of living in the sense that there is no control or assurance that those who have actually booked reviewed the structure
on Booking.com ( number portal one in Europe for sales and roomnights ) at 96 accommodations are booked on the island of Ischia. Of these, 31 have reviews which means that a conversion (ratio of visits and reservations) almost completely absent. Only 3 touch excellence with a grade higher to 9 (hotels are new or recently renovated). 21 and 31 than 8 Hotel is located below. Only 8 structures, finally, do not reach the minimum 7 points with less than 6.
If we move on Tripadvisor is adequate. Do you want because we are also reviewed hotel is not in the market online, or because a significant percentage of reviews is false, the quality increases, but in a distorted manner. Tripadvisor On the first point of reference must always be the number of reviews and then the average score. See 200 reviews with an average of 4.5 out of 5 is certainly better than having 18 reviews with an average of 5.
be present in Web 2.0 and Travel 2.0 is therefore essential, but it is even more so in an active way, by converting the visibility and bookings through online channels, both disintermediation, ie exploiting the visibility of cornering make your reservation.
We're talking about Web 2.0 and Travel 2.0, which is the new way travelers book their holidays, read reviews, inform you about services, the pros and cons of each property.
In this world not covered by the myriad of local portals Ischia, for which there is no prerequisite for 2.0, namely the direct interaction of the customer, that means he can only contact an operator who directs him to the final decision. This type of channel is the prerogative of all Ischia. In Italy there is no other place in the same competition in the travel agency market.
The online market of which we speak is another . They are the international giants of the likes of Expedia, Booking.com, Hotelbeds of Tui Travel, real online players acting as intermediaries giving the hotel the opportunity to tap into a global user base.
ISCHIA BEST OF SORRENTO, CAPRI, etc. ..
Ischia is the most sought after destinations on the Internet. In Google Trends chart shows how the Keyword HOTEL Ischia is the most widely used than the hotel Hotel Capri and Sorrento. Nevertheless, the number of reservations, or better, of conversion is greater for the two places our competitors. Why? But mainly because the foreign tourist who uses Google search for Sorrento, Capri and Ischia. The comparison is disarming if you look at the research of the British.
Sorrento, Capri, Amalfi, they can better exploit the online market that today is constantly growing. Convert better because they work better. They study the market, its history, work within a Revenue Management using dynamic tariffs, incentives to book in advance and optimizing its revenues. There are portals and online social media in an active way.
Ischia this is done by too few people. This penalizes the destination that is often forced to tariff reductions under date lastminute, that attract the eye of the only price-sensitive customers to the detriment of quality.
known to improve
To Improve need to know. Knowing its structure, its history, knowing the market, designed to present the best and use it to increase its turnover. We
of Revenue were present at the BTO Hotels in Florence, Buy online tourism, organized by PROMOHOTELS FLORENCE together with the Province of Florence and Tuscany. Not one on the Borsa Turismo but an important opportunity to attend various seminars on tourism with the rapporteurs exceptional online: Google, Tripadvisor, Expedia, Nozio, big names in their respective areas of expertise.
Unfortunately we recorded for the second consecutive year, the almost total lack of hotel Ischia. A missed opportunity. An opportunity to learn something new, something innovative. To meet this ever-changing market that requires continued investigation. Hotels Revenue will continue to promote these concepts, because the improvement Ischia tourism on the Internet passes through the knowledge.
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