not Ischia yet fully understood the importance of the Internet landscape in tursitico.
Witness the still small number of structures present on Booking.com, Europe's number 1 portal for sales and Roomnighs. To date there are only 94 hotels and booked the entire island is considered the actual number of accommodation we could certainly do better.
The figure is even more symbolic considering that 31 of these in the reviews section, they have zero feedback, which requires a conversion of almost zero.
Some time ago we wrote about the activation of a race with Booking.com u peak of 113 structures. Well, the collapse is a symptom of an underlying problem. The lack of knowledge.
Some time ago we wrote about the activation of a race with Booking.com u peak of 113 structures. Well, the collapse is a symptom of an underlying problem. The lack of knowledge.
Our Island must take awareness of their potential, and knowledge about what is the world of Tourism 2.0. Tourism in which the traveler does not "target" of a structure but it does help with instruments such as the Social Network to know the opinions of a hotel and figure out what is most suitable according to the ratio quality / price / services provided.
Today the reviews are used by a growing number of travelers. Having a good reputation is therefore crucial.
Having not only good reviews on Tripadvisor as respective but also and especially on the online booking portals because that is where the users book the hotel!
Ischia and its accommodation facilities must actively enter the world of Tourism 2.0
Our island is the most sought after destinations on Google (the keyword far exceeds Hotel Ischia and Sorrento Capri) but is less of a book online.
because you still have learned a few hotels on the web, because they want to Ischia the presence of multiple local portals and their fierce competition have great importance for tourism.
On this basis only Hotels implementing a careful and precise management of their revenue ( Revenue Management), working with mobile prices, take advantage of worldwide exposure thanks to a number of Web Booking, Expedia, etc ... can Hotelbeds to convert, to increase its sales are not affected by the economic crisis because customers collect all price ranges, not just those that are sensitive to the rate of hunting for last minute turn.
Sorrento, Capri, Amalfi, etc. have understood this for years and now it are benefiting. And even Ischia, at least for those facilities that have included, in 2010 this has been able to enjoy the benefits of the online travel market in most cases able to increase its revenues compared to last year.
The future is now. Every landlord should understand it.
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